Is "Good Hair" Not Connecting With Audiences?

Chris Rock's documentary "Good Hair" has received a pretty heavy media blitz over the the last month, but after 2 weeks at the box office admittedly in a limited number of theatres, the movie has generated less that $1.8 million in receipts and only $437,000 over the weekend. It appears that this is a topic that black people just don't have an interest in despite Rock making the rounds on every show imaginable to laugh about the texture of hair. Glad to see that black folks just won't fall for any form of entertainment.