According to the Chicago Defender, major sponsors, General Motors and Proctor & Gamble have begun quietly pulling ads from BET stalwarts, Rap City and 106 & Park. Leaders of the Enough is Enough campaign have been spearheading the effort to make corporations more responsible for the the ads that have been running during these particular shows. Enough is Enough is challenging the lyrical and visual content of the videos shown on BET and requesting that advertisers hold BET accountable for what images that are being displayed on the station.
BET's position at present is that other advertisers have moved into the slots vacated by both sponsors, and specifically GM has shifted ads to other shows on the station. The Enough is Enough campaign presents an interesting dilemma for BET. If more advertisers begin pulling ads due to continued pressure, the station may be forced to alter it's programming and align with more positive stereotypes and images. This would be a welcome change, since as presently constituted the station is adding very little to impact positive imagery in our community.
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