Wednesday, February 25, 2009

"NewBos: The Rise Of America's New Black Overclass"

CNBC will telecast "NewBos: "The Rise of America's New Black Overclass" tomorrow at 9 p.m.. The program, hosted by Lee Hawkins (pictured above with Bob Johnson) will profile black men who have already made it in business, sports or entertainment. Bob Johnson, Bryan and Ronald Williams(who founded Cash Money Records), Kirk Franklin, and LeBron James are some of the men being profiled regarding "making it" from a financial standpoint.

The New York Daily News reports on the show's focus on how these men made it, and fight hard to keep what they've earned. LeBron James explains in the show why he hired young black men to handle his marketing, and based on television commercials, it hasn't hurt "King James" at all from a financial standpoint.

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